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CaseStudy: Dynetic Systems
Boosting sales, leads and brand image with 3D PartStream.NET®
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Dynetic Systems manufactures high-precision brushed, brushless, and 400Hz servomotors for use in motion control systems.
Founded in 1972 and based in Elk River, Minnesota, the company specializes in the production of small, fractional horsepower
motors and related motion control products. Dynetic Systems has built a reputation for innovation, developing hollow-shaft motors
for vacuum and wire-feed |
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applications, wet-motor designs for jet-fuel pumps and custom Electromagnetic Interference/Radio Frequency
Interference (EMI/RFI) filers to meet Federal Aviation Administration, military, aerospace and European CE requirements. Broad
experience enables the company to integrate gearing, encoders, tachometers, filters and brakes with servomotion to provide a complete,
cost-effective solution. |
By making configurable 3D models of its motors available for download through 3D PartStream.NET, Dynetic Systems
has attracted new customers and transacted business more efficiently. |
- Realized yearly sales increases of more than 30 percent
- Increased sales leads by an average of 250 percent annualy
- Reduced cost-per-sold-lead by 66 percent
- Enabled nearly 9,000 model downloads in two years
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A leading manufacturer of small, high precision motors, Dynetic Systems historically marketed its products through published
catalogs. However, the company was quick to embrace the concept of a web-based catalog for growing sales, generating leads and
extending market reach, according to Dennis Meemken, director of Sales and Marketing. Following an aborted attempt at at creating
an online catalog with a web-listing service, the company began looking for an online catalog solution that supported downloads
of configurable 2D and 3D CAD models.
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Dynetic Systems selected the 3D PartStream.NET onling catalog service because it provided a complete solution, including
configurable model downloads in all leading 2D and 3D CAD formats, easy-to-use reporting tools, as well as administration, hardware
and security maintenance. "3D PartStream.NET not only enabled us to make our models available via the web," stresses Meemken,
"but also enhanced our company image, putting us at least a year ahead of the competition." |
| "Our general manager went to a meeting of the Small Motor Manufacturers Association and saw a presentation on 3D PartStream.NET®
by SolidWorks Corporation," Meemken recalls, "3D PartStream.NET has the capabilities of a true online catalog, supporting configurable product models for
download in all the leading 2D and 3D CAD formats. We believed 3D PartStream.NET would give us a capability that we otherwise could not support
internally - and at a very competitive price." |
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Securing an industry-leading competitive advantage
By implementing a 3D online catalog before its competitors, Dynetic Systems attracted new customers and transacted
business more efficiently. "Essentially, there were no other small motor companies that made motor models instantly
available over the web through an easy-to-use application," notes Meemken. "3D PartStream.NET is helping us grow
our business, while at the same time building an industry-leading, technologically advanced image and reputation." |
Lindgren-Pitman cut time and costs from the development of the S-1200 motorized fishing reel by downloading motor models
from Dynetic Systems. |
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Facts and figures
Dynetic Systems manufactures small, high-precision motors for use in motion control systems. Company management believed an
online catalog could help spur sales and marketing efforts. Following an aborted attempt with a web-listing service, Dynetic
Systems began looking for an online catalog solution that supported downloads of configurable 2D and 3D CAD models. |
| Don Tarca is a product designer with Lindgren-Pitman, a major manufacturer of commercial fishing equipment located in Pompano
Beach, Florida. By downloading motor models from Dynetic Systems, he cut four weeks from the development cycle for the S-1200 motorized
fishing reel, and also reduced prototypes and development costs. |
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our product line and added staff to support the increase in product development, our sales force has remained exactly the same.
Because 3D PartStream.NET replaces much of the busy workthat used to consume our salespeople, we are able to sustain the increased level
of business with the same number of people. Today, our sales staff works with customers who are already using our models, suggesting alternatives
and optimizing solutions, instead of starting from scratch."
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| I found Dynetic Systems by doing web searches and dowloaded some motor models for use during conceptual design," Tarca explains.
"As development progressed, Dynetic Systems suggested some alternative, more affordable solutions that helped me to increase efficiency,
improve heat-transfer performance and reduce costs.
"I always prefer dealing with manufacturers who provide models for download," Tarca adds. "Thtat way, you get an accurate model and do
not have to redraw the model yourself."
Tripling business with the same sales force
Since the Dynetic Systems online catalog went live in 2004, the company has achieved annual sales increases of more than 30 percent.
Sales growth has pushed up yearly revenue from roughly $2 million in 2002 to a projected $6 million in 2006. Customers and prospects have
downloaded more than 9,000 CAD models in just two years. Because the availability of online models condenses and automates the sales cycle,
the company has supported its rapid growth with the same sales force.
We have nearly tripled our revenue with the same number of salespeople," Meemken point out. "Even though we have expanded |
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Reduced lead costs, more efficient operations
The impact of 3D PartStream.NET on Dynetic Systems' operations is widespread. In addition to increasing leads by 250 percent, the
online catalog supports a new, simplified product-numbering system that impacts all facets of the company's operations.
"3D PartStream.NET has helped us to improve operations and extend market reach," Meemken says. "Internatiol requests have grown
from around 10 percent to 50 percent, and we are selling more motors to customers in countries where we had no business until now.
Dynetic Systems' models are also available through 3D ContentCentralSM, a free online service from SolidWorks
Corporation. For more than 500,000 design engineers worldwide who use SolidWorks® software, 3D ContentCentral provides instant access
to downloadable 2D and 3D CAD parts from leading component manufacturers. |
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